Nature, transparency, and lightness are the themes that characterize the new concept through which the Migliore+Servetto studio highlights the presence of Consorzio Prosecco DOC at Vinitaly 2024.
i-Mesh has created nine panels for the occasion, using the Sunshield and WK patterns.
Within the Prosecco DOC stand, two Sunshield curtains have been installed as separators: an unconventional interplay of sails, semi-transparent wings, and flexible membranes that reach up to 4 meters in height, enveloping the exhibition spaces like a double skin. This setup creates an ethereal effect through the layering of materials, textures, and lighting.
Outside the booth, the remaining i-Mesh panels with the WK pattern accompany the prominent Prosecco DOC lettering that defines the space reserved for the Veneto-based company at Vinitaly 2024.
The clever use of lighting enhances the sensory experience and highlights the reflective and iridescent qualities of the i-Mesh fabric, once again becoming the "thread of the narrative."
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