A series of lightweight ceilings, designed by the Milan-based studio Migliore+Servetto, diffuse light through the technical texture of i-Mesh fabric, which features the Mondadori logo woven into it for complete branding identity.
The Mondadori stores have been designed by Studio Migliore+Servetto as innovative and highly identifiable spaces that facilitate easy orientation and interaction according to visitor needs. Integrated lighting design, underlying different display elements, manifests in the expansive luminous ceilings that distinguish various zones.
These lightweight diffuser ceilings consist of white metal rings inside which light spreads along the technical i-Mesh fabric, incorporating references to the publishing house logo to establish a strong brand identity.
The Mondadori concept store is conceived as a place with strong identity roots, achieved through a specific combination of materials and colors where i-Mesh serves as a purpose-designed lightweight diffuser ceiling. Its technical construction allows for seamless integration of the "Arnoldo Mondadori" brand.
i-Mesh's lightweight transparency facilitates visitor movement through different thematic areas, where light flows along its technical fibers, defining and connecting over a total surface area of 750 square meters. i-Mesh is lightweight, flexible, and easily installed in large areas without requiring special mechanical equipment.
.jpg)
