Dior opened the doors to a new boutique on New York’s iconic Fifth Avenue at the southeast corner of 59th Street.
Spanning over two floors, the 6,480-square-foot store was designed to reflect the diversity of the Dior universe. Inspired by Dior’s flagship store on the Champs-Élysées in Paris, it features motifs and colors centered on light silver and off-white tones, accented with beige and pale blues. The boutique’s façade was designed exclusively for this location, incorporating i-Mesh in various patterns, fibers, and scales, and is illuminated to create a see-through effect.
