An air of innovation and sustainability surrounds the renowned headquarters of H&M, thanks to the recent reinterpretation of its main façade. What we encounter is a significant achievement in textile engineering achieved by implementing i-Mesh fabric.
Standing at an impressive eleven meters in height and covering a spectacular surface area of approximately one thousand square meters, the new façade unquestionably commands attention. The fabric pattern used, named "Morellet," is unmistakably one of i-Mesh's most utilized products, paying homage to the French artist with its elegant weave that captivates passers-by.
Yet, this is not merely about aesthetics. Behind this revolutionary façade lies an impressive blend of art, technology, and sustainability. i-Mesh fabric, renowned for its zero-waste philosophy, actively works to reduce environmental impact. It provides intelligent solar protection capable of filtering light, making it less harsh during peak periods while still illuminating the H&M space, thanks to its porous nature.
While the structure's visibility is ensured by its sheer size during daylight hours, it does not fade at nightfall. As the sun sets, the i-Mesh membrane lights up through a dedicated network of LED lights. The façade transforms into a dynamic membrane, allowing vibrant colors and light effects to blend, showcasing and enhancing the H&M experience as the main focal point of Orchard Road.
The uniqueness of the façade lies not only in its aesthetics and ecological benefits but also in its method of attachment to the supporting wall: The mesh is affixed only at the upper and lower edges, with additional stability provided by tieback devices anchoring the fabric to the building at strategic points. This combination of technical elements gives the façade a visually light appearance, transforming the solidity of the building into Soft Architecture.
"We explored a wide range of materials but found i-Mesh to be the most suitable due to its performance and aesthetic qualities," stated Khoo Teik Rong, Associate Director at RSP, to the Singapore Business Review. "i-Mesh not only aligns with our sustainability goals and those of H&M," continued the Director, "but it is also completely customizable. i-Mesh is lightweight and possesses tensile strength properties, allowing us to design a façade with minimal structural elements."
Thus, the H&M façade on Orchard Road becomes a tangible symbol of how fashion, architecture, and sustainability can harmoniously converge, inviting visitors, customers, and passers-by to contemplate new forms of beauty, efficiency, and environmental responsibility.
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